|
|
|
 |
Created the “Cash for College” program, building customer loyalty and
vendor support. “Cash for College” became Shaw’s most successful
promotion for five consecutive years.
|
| |
|
 |
Strategic planning for Dell's financing subsidiary. Working with
Dell's in-house team, developed the strategies that increased consumer
financing applications by 40%
|
|
|
|
 |
Support programs for leading mutual funds targeting investment brokers
and analysts, including sales presentations, traveling road shows, and
more.
|
|
|
|
 |
Developed and implemented the roll-out plan to guide Neighborhood
Health’s expansion into new territories.
|
| |
|
 |
Developed the launch program for their home delivery business, fending
off incursions from national competitors entering the New England
market.
|
|
|
|
|
|
|
 |
Developed strategies for the Lotus Partners web initiatives, providing
new services and communications channels. The web programs
revived the relationship with this important reseller channel.
|
|
|
|
| |
|
 |
Developed the strategies and programs supporting new product
introductions; implemented sales presentations, retail sell-in
programs and consumer advertising
|
|
|
|
 |
Created strategies for all in-store programs; managed implementation
of all point of sale, customer loyalty programs, menu promotions and
more.
|
|
|
|
 |
Developed strategies for enrollment programs for the Goldman School of
Dentistry. Implemented the integrated communications programs
that increased new student enrollment annually.
|
|
|
|
 |
Developed and implemented sell-through programs, supporting selling
efforts of residential roofing companies. Also developed
point-of-sale program to increase sell-through at building supply
dealerships.
|
|
|
|
 |
Created the brand strategies for advancing Mercer's image to become a
digitally-oriented consulting firm. Implemented the re-branding
program, including all online initiatives.
|